Success of the mission to South Africa

Success of the mission to South Africa by the European Advanced Textile Materials cluster EU-TEXTILE2030

Success of the mission to South Africa by the European Advanced Textile Materials cluster EU-TEXTILE2030
EU-TEXTILE2030, the European Advanced Textile Materials cluster, has been in South Africa from November 18th to 23rd in its second business mission. The mission was oriented mainly to its participation at International Apparel, Textile and Footwear trade exhibition ATF, November 20th to November 22nd, 2018. This has tradition of 19 years; the last five years being organized by Messe Frankfurt. The main objective of ATF is to offer foreign manufacturers as well as local importers and service providers in these industries the opportunity to meet Southern African buyers’. More than 200 exhibitors from 10 different countries were represented at this highly focused trade event. This international platform offers a wide product range covering the entire textile spectrum. From casual apparel to functional fabrics, kids wear, latest trends and formal clothing, attendees discover textiles of innovative structure, material mixes and colour palettes.

EU-TEXTILE2030 was present in the trade fair with a 9 m2 booth, located in the pavilion No 4. Seven European clusters were represented mainly by posters and catalogues of several SMEs. One cluster CLUTEX participated directly, two SMEs of their cluster were represented personally. EU-TEXTILE2030

EU-TEXTILE2030 also participated in the workshops held every day in the hall No 4 at stage. Mr. Petr Janak explained in his presentation main goals of EU-TEXTILE2030 cluster, introduced partners of this cluster and gave also detailed information on activities of Czech cluster CLUTEX.

During the mission, two stakeholder meetings were held with representatives from the South Africa textile sector. The first one with NCRF, the National Clothing Retail Federation, represented by Executive Director Mr. Michael J Lawrence. Mr. Petr Janak introduced him EU-TEXTILE2030 Cluster, gave him presentation for workshop and on the other hand was given also basic information on
activities of NCRF. Mr. Lawrence promised to give information on EU-TEXTILE 2030 to their members and also to inform representative of EU in Johannesburg about our activities.

The second meeting was realized in the frame of the Fair. Mrs. Tara Simeon represented The Cape Town College of Fashion and Design and Simeon Design, national design company awarded at AVANTEX Paris in September 2018.

The Fair was not accessible to the wide population but only for registered participants from business. It was also the reason that our booth was not visited by hundreds of visitors but about twenty people from different countries of Africa visited our stand.

The Fair was organized by Messe Frankfurt and sponsored by Chinese CPT – CHINA PREMIUM TEX. It was the reason that besides African business also strong representation of Chinese textile was there. During workshop programs were introduced Fashion Shows of China, Pakistan, Sri Lanka and India. Presentations of invited speakers were oriented mainly to the economic problems of African countries. Generally, it is possible to say that this Fair was oriented more to the fashion than technical textiles, but approximately 15-20 % of booths exhibited also technical textiles including military textiles. In this way the mission has fulfilled its main goal. On the other hand, low participation of European SMEs disabled possibility to show their specific products.